Social Gifs
About The Project
Fullscreen Media came up with its own Subscription Video service that catered to Gen Z and Millenials and it showcased exclusive content made by its influencers using animation through social gifs.
The Ask
The editorial team expressed that it would be a great idea to have gifs on the home feed when its service was being used on a mobile device. Sometimes they needed gifs that were promoting content that was on the platform, and other times they were a little more quirky like memes or celebrating days like "National Burger Day".
My Role
My role was to take the ideation and copy from the editorial team and bring it to life with animations that were edgy and cool.. but not too cool. I used a combination of typography, bold colors, and geometric shapes to make these images really stand out. Then, once I added the animation, it pushed the graphic to the next level.
