Intour

Client
Fullscreen Live!
Creative Direction
Shannon Shelly
Design
Francis Calma, Ely Hernandez

About the Project

INTOUR is an interactive experience where fans get to meet their favorite digital stars. More than just a meet and greet, this nation-wide tour goes the extra mile and consisted of live performances, social media interaction, music, and games.

Exploration and Execution

We had come up with a campaign that not only featured the talent, but also found a way to showcase their fun-loving personalities. After rounds of exploration, we landed on a bold logo with different patterns and textures to mirror the diverse personalities of the influencers on the tour. We also used duotones to bring even more life into the campaign. And finally, to bring it all together, we intertwined the talent with the different sections of the logo.