Party In The Back is an Office-like comedy that is shown on the Fullscreen SVOD platform. I was tasked with rebranding
the show to better convey its fluid and ever-changing nature. This meant exploring logos that were less locked and more flexible.

My initial exploration of logos drew a lot of inspiration from other brands that had logos that were fluid in nature (e.g. Urban Outfitters and Broad City)

The next step was selecting a logo and exploring different treatments using color, patterns, and texture

Finally, to push the selected logo even further I made a cutout of the logo and interacted it in different environments.